Top Ten Social Media Analytics Tools

It has become very important for brands to participate in social media and companies will frequently look for advice on how to build companies and engage with customers.

It can be confusing, however, to choose the best tools from all the hundreds of websites and apps available for analyzing and tracking etc. With this in mind, here are ten of the top social media measurement tools currently available:

Sysomos

Sysomos is widely considered to be one of the top social media monitoring tools available. This is due to it features and its ease of use etc. It has key features including metrics measurement, geography and demographics, customizable dashboard. Its ability to drill down by region is one of its advanced features.

Radian6

Radian6 is one of the most well-known social media measurement tools. Its dashboard gives you the option of viewing relevant conversations regarding your company, in real time. It has some key features that include social media metrics, web analytics integration etc. Two slight downsides however, are its quite high cost and its quite daunting interface, particularly to new users. Having said this, it can be a worthwhile investment as its reporting tools are very useful.

Lithium

Lithium Social Media Monitoring, although again rather expensive, is a useful tool that analyses social media content form Twitter, blogs, forums etc. Its key features include searches, saved items and buzz tracking. This gives you real-time metrics that allow you to compare your industry chatter to the competition.

RSearch.ly

This is a low-cost tool which is very powerful and allows you to search for your competitors and your brand etc. It shows the raw results but also by sentiment and demographic, delivering the information in charts that are easy to read and can be incorporated onto websites and blogs. It has some features that include interest graphs, demographics and history (allowing access to up to a thousand days of Twitter conversations).

Beevolve

Beevolve is a very cost-effective and professional looking tool. It gives you access to many features such as tracking, analyzing and real-time monitoring. It also allows you to compare key metrics against your competition. It is a very useful tool for helping you with decisions on marketing strategies and measuring PR and advertising performance etc.

Collective Intellect

This tool focuses heavily on analytics and enables you to collect and process information from online conversations in order to provide early warnings on important trends that are developing. It also has a search feature available for use by anyone on the site.

Alterian SM2

Alterian SM2 is a social media monitoring and analysis solution that is designed for use by PR and marketing professionals. This tool helps you to track conversations and review positive and negative feelings for your brand and competitors etc. across social media.

Addict-o-matic

This is easy to use and although it does not offer analytics tools, it can immediately create a custom page with the latest buzz on whichever topic you choose. You can customise this page and bookmark it in order to visit it when you wish, to find updates for your search term. These results come from blogs, news and social media networks etc.

Social Media Tracking

Unlike many other tools which spread across various social media sites, Social Media Tracking is focused on Facebook. It is a very useful tool which allows you to track how your Facebook pages are performing. In addition, for free you can compare the performance of your Facebook page to two of your competitors.

Although there are a vast amount of applications to try out, you should first consider what your business is prepared to invest in order to monitor and measure your social media presence.  You should then determine your goals and objectives and decide which solutions will be most effective to measure how social media impacts on your goals and budget etc.

If you would like some help with maximizing the effectiveness of your social presence, then why not give us a call and have a discussion with one of our digital strategists.