Top 10 Social Media Ranking Factors for SEO

If you were to look into whether SEO is largely influenced by social media, which metrics would you want to monitor?  With this in mind, here are ten top ranking factors for social media:-

1. Number of Facebook Fans

You will need to create your own Facebook company profile. If you decide to engage with customers and potential customers on Facebook, the amount of likes your page receives will add value to your URL.

2. Number of Facebook Comments

People like you to communicate with them. The most successful Facebook pages include a large amount of content that has been written by other people.

3. Number of Twitter Followers

You will need your own company Twitter feed. This can cause issues because of the potential of having to deal with many customer service queries. However, the larger amount of followers that you have, the more solid your Twitter account will appear. There will also be more value associated with your URL if you have placed a link to it.

4. Quality and Relevance of Twitter Followers

People who have their own community of followers are the best followers to have, as the more people who retweet your content or follow you, the better.  People with accounts that are specific to your industry are particularly valuable, particularly if they retweet special offers you have made etc.

5. Number of Twitter Retweets

The more times your content is reproduced by other people, the more authority it has. It is also obvious that the greater amount of followers you have, the more likely it is that you will be retweeted. It is important to engage in conversation with people in the industry.

6. Number of YouTube Views

When you upload any content to YouTube you should link to your site in the description. The more times this content is viewed, the more value will be credited to your video.

7. YouTube User Comments

YouTube is also about engaging with other YouTube users. It is a good idea to make comments on popular videos. The more times you comment, the more times people can be linked back to your profile.

8. YouTube References From Other Users

Social media sites such as YouTube can be very useful tools if taken advantage of correctly. If you are able to get other users to parody work that you have done and incorporate links to you from their profiles, you would gain some real value.

9. Title of YouTube Video

If you make references to the keywords you are targeting in your video title, this will ensure that any authority passed will be applicable to a specific theme. In addition, wherever possible, keywords should be included in the transcript or tags.

10.  YouTube Percentage of Likes vs. Dislikes

This is a simple concept. The more liked that your content is, the more authority it has.

If you would like some information on how to maximize the effectiveness of your social presence, then why not give us a call and have a discussion with one of our digital strategists.