Top 10 Small Business SEO Tips For YouTube Videos

When considering the importance of YouTube videos to your marketing strategy within your small business, it is wise to think of how you can use small business SEO to increase the amount of clicks on the particular videos. Users of search engines have been found to be 50% more likely to click on a video that has appeared in search results.

Here are ten steps to assist you in making your marketing videos for your small business easier to find:-

1. Shoot short and clear videos

Your videos would be best posted in high definition and in widescreen format. For best formatting options advice, YouTube has a helpful page to refer to. It is also best to keep the videos at a maximum of two minutes long as viewers may lose interest or attention.

2. At the end of the video include a call to action

Consider what you want your visitor to do once they have watched your video, such as visit your website or use a service. Whatever the action may be, remember to suggest a next step to your audience.

3. Search for possible keywords for videos by typing them into the YouTube search box

In the same way as Google’s keyword suggest tool, when you begin to type into YouTube’s search box, YouTube offers suggestions to the user. These suggestions will give you an insight into the kind of terms that people most frequently use on the site in their video searches.

4. Carry out a search on YouTube using your intended keywords

Using your keyword ideas in YouTube searches can give you an idea of what the competition is on those particular terms. This will enable you to customise your search results to be sorted to your preference. It is an idea to limit your searches to specific categories.

5.  Put your most important keyword phrase in your video title, description and tags.

Ensure your chosen keyword phrase is included at the beginning of your video’s title, in the description, and in the tags. Make use of all allowed space for your description and make it as interesting as possible. This will help in your objective of getting people to decide to watch your video rather than the other choices in the search results.

Try to keep your video title at a maximum of 65 characters as titles longer than this get shortened in search results. Also include your most important keyword phrase within the first 140 characters of your video description so that they will be displayed in YouTube search results.

6. Check your video analytics against other people’s videos

By checking other user’s video analytics you can see the keywords and URLs etc. that they have on their videos which many give you ideas for keywords you can use on your own videos. To look at the analytics, click on the button at the right of the thumbs down button that appears under the video. You should also monitor your own video analytics.

7. Give your videos captions

YouTube allows you to add captions to your videos. Google, YouTube and other search engines use these captions to decide on the relevance of the video to a particular query. You can add your own caption of allow YouTube to generate one for you.

8. Share posted videos straight away

The moment you have posted a new video, use to YouTube share option to add the video to your business page or social media sites such as Facebook. You can also incorporate your video into a blog and use your target keywords.

9. Link your videos to each other

Ensure that your videos are linked clearly in order to encourage multiple viewing as YouTube users tend to view batches of videos in one site visit. You could use similar tags and series titles for a number of videos that may be in the same vein.

10. Develop a YouTube channel with your brand

Branded channels give your presence on YouTube a more professional look by adding in your company’s logo etc. You can easily add gadgets and ads to your channel, and tie your channel to Google Analytics.