Brand Reputation       

So as promised here is the second part of my thoughts on why branding online is going to grow.
I would imagine that most companies out there have cut if not most but all of their marketing cost on branding during a recession. This presumption is made due to the fact …

 Brand Reputation       

Interbrands the global branding consultancy has recently released their ‘Best Global Brands Report’ for 2010. The biggest change in the rankings has seen Google jump from 7th in 2009 to 4th this year. The top 10 standings are as follows:
1) Coca-Cola                       $70,452 (million)
2) IBM                                   $64,727 (million)
3) Microsoft                       …

 PPC       

It has become apparent to Network Intellect that Google is devoting a lot of time and investment in to expanding their display network. The Display network consists of all sites apart from search sites where ads can be displayed by Google.
The network is variety of Google properties and display partners. …

 Search,Social Media       

If you wish to connect your videos with your target audience YouTube offers a new service called “Promoted Video”. This service brings PPC advertising to YouTube. Video promotion is a tool that gives publisher of video content a way of advertising their content on a auction-based marketplace.
The benefits are that …

 Brand Reputation,Digital Research,Network Intellect,Social Media,Top Tips       

With more and more of our clients enquiring about the likes of Facebook, Twitter and LinkedIn, we thought it might be beneficial to share our thoughts on the best practices to undertake when marketing with Social Media. It’s vital that a solid, well structured Social Media marketing plan is developed …

 Brand Reputation,Digital Research,Media,Social Media       

Looking back to the last General Election in 2005, Social Media was barely an emerging phenomenon. Facebook was about a year old, YouTube was just beginning and no one had even heard of Twitter. But oh how things have changed! Barack Obama successfully utilised the benefits of a range of …

 Brand Reputation,Digital Research,Media,Media Planning,Social Media       

The 3rd edition of the Indian Premier League began on Friday 12th March 2010, backed by a breakthrough deal between the league and Google-owned video site, YouTube. All 60 matches will be aired live worldwide for free on YouTube, while the IPL chairman Lalit Modi also took great delight in …

 Analytics,Brand Reputation,Social Media       

It is inevitable that 2010 will see a surge in Social Media advertising. However, it’s important that businesses use this opportunity to enhance their brand reputations instead of damaging them. A report by marketing firm 33 Digital suggests that the ever-increasing exposure on the digital environment has meant that brand …

 Digital Research,Media,Network Intellect,Social Media       

Google has released its Social Search experiment that it declared back in October 2009 on its web platform Google labs.
In recent years we have seen the boom in popularity of social networking sites like Youtube, Facebook and Twitter which allow internet users to make social connections online and publish their …

 Brand Reputation,Media,Social Media       

While watching a special documentary on the 20th Anniversary of The Simpsons, I was interested to hear creator Matt Groening talking about an episode in which the show mocked the much-coveted Super Bowl ads. Half-time of the Super Bowl is the most sought after, and most expensive, advertising slot on …