Social Media       

Social networking sites like Facebook and LinkedIn have proven they can bring in massive audiences due to their popularity with internet users. The publicity and hype behind social networking sites may have tickled your advertising curiosity. If so please read on….
As Facebook & LinkedIn base their pricing on a Pay …

 PPC,Search       

Microsoft’s ambitions to take over Yahoo’s internet search and search advertising businesses have been given the go head by the US and European regulators.
The ten year partnership will see Yahoo use Microsoft’s Bing search engine on its site. Microsoft’s Bing will direct search queries to PPC advertisements on Yahoo. The …

 Search       

ComScore has reported the extraordinary growth of the global search market in 2009. In December 2009 the worldwide search market generated more than 131 billion searches conducted by people over the age of 15. This equates to 4 billion searches per day, 175 million per hour and 2.9 million per …

 Analytics       

After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing.
The first question which came to mind was ‘is the iPad a big mobile device or a is it a stripped down …

 Price Comparison Sites       

It seems yahoo is going to follow in Bing’s footsteps and partner with a price comparison site rather than continue its product submit service. In 2009 we saw Bing partner with the price comparison site Ciao to power their shopping portal. It now seems Yahoo is going to partner with …