Industry Metrics,Network Intellect,Social Media,Top Tips       

It is now no longer simply the responsibility of a community manager to create an effective customer development strategy. Social communication is now being incorporated into the strategy by means of point of sale and support experiences etc.
Due to official spokespeople no longer being the only people delivering your company’s …

 Industry Metrics,PPC,SEO       

In 2009 MSN and Yahoo struck a 10 year Search Alliance Deal.
In essence the deal is that overtime MSN will power the Organic and Paid results of Yahoo.
As we know in the search arena, it starts primarily in the USA and then migrates across the globe.
Well MSN Bing NOW powers …

 Analytics       

For all of our clients and partners we wanted to make you aware, if you did not already know, that Yahoo Web Analytics have revised their data retention policies.
The Yahoo Web Analytics Team has recently made an announcement about their data retention policy, stating that data collected for each active …

 SEM,Search       

Yahoo has opened its network of sites to third-party authentication through Facebook and Google OpenIDs.  This allows many millions of people to sign into their network and interact on Yahoo using their Facebook or Google logins. This system will remove the necessity of users having to register for an additional …

 Search       

It’s safe to say that Google has hit the headlines yet again with the launch of Google Instant. The debate in the office on Thursday morning was about Google Instant, our blog post on Thursday morning was about Google Instant, All the other marketing blog posts were about Google Instant …

 Brand Reputation,Digital Research,Media,Network Intellect,PPC,SEM,Search       

Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, …

 Digital Research,Media,Price Comparison Sites,SEM       

Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers.
“We’re pleased and excited to welcome …

 Price Comparison Sites       

Kelkoo has announced that it will enter the American market expanding its 2 million products and 1500 ecommerce companies outside of Europe. The engine plans to use its .com domain as a simple product search engine.

The Yahoo owned company has long been a major force in European Price Comparison market. …

 Search,Social Media       

If you wish to connect your videos with your target audience YouTube offers a new service called “Promoted Video”. This service brings PPC advertising to YouTube. Video promotion is a tool that gives publisher of video content a way of advertising their content on a auction-based marketplace.
The benefits are that …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …