Analytics,Internet Law,Network Intellect,Web Design,Web Development       

When it comes to the internet, nearly every website drops some sort of cookie on your browser, whether it is for functionally, accessibility or tracking for analytics. The new cookie law which will come into force on 26th may 2012 will cause issues for both website developers/designers and the ordinary …

 Analytics,Network Intellect,Search       

We recently had a question from a client as to Why Clicks and Visits Don’t Match?
They did not understand why Clicks from Paid Search do not match what is in the Analytics.
We have had this question every now and then over the years, so we thought it would be good …

 Analytics       

For all of our clients and partners we wanted to make you aware, if you did not already know, that Yahoo Web Analytics have revised their data retention policies.
The Yahoo Web Analytics Team has recently made an announcement about their data retention policy, stating that data collected for each active …

 Analytics,Social Media,Top Tips       

It makes good sense to plan out a comprehensive social technology strategy and pull together all your social media efforts into a straight-forward and manageable process. By doing this you will put your marketing team and yourself onto a measurable and predictable path.
In order to be effective you must consider …

 Social Media,Top Tips       

With social media becoming the vogue  phrase of the marketing world it can be easy to get involved in conversations and lose focus on where you are going or have been with it. With this is mind, here are five simple and free online tools that can help you to …

 Analytics,Landing Pages,Network Intellect,Top Tips,Web Design       

Most companies mistakenly believe that in order to increase sales, they must have more people see their products. Of course the more visitors you have seeing your products and services the greater the opportunity you have to increase sales.
However, you should also be focusing on increasing your sites conversion rate; …

 SEO,Social Media,Top Tips       

When considering the importance of YouTube videos to your marketing strategy within your small business, it is wise to think of how you can use small business SEO to increase the amount of clicks on the particular videos. Users of search engines have been found to be 50% more likely …

 Brand Reputation       

So as promised here is the second part of my thoughts on why branding online is going to grow.
I would imagine that most companies out there have cut if not most but all of their marketing cost on branding during a recession. This presumption is made due to the fact …

 Analytics,Brand Reputation,Digital Research,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, we’ll be focusing on Landing Pages and the most important aspects one should consider when optimising their Landing Page to maximise conversions.
Special Offers/Promotions –
If you don’t have any special offers or promotions, then make one! Nothing grabs a …

 Analytics,Digital Research,Search       

Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. Some reports such as Ad Group Performance, Campaign Performance and Account Performance reports can no longer be created in the Report centre.
In Google’s own words the reasons for these changes are as follows:
“We believe …