Data Feeds,Digital Research,Media,Price Comparison Sites,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, the focus is on retailers utilising Amazon as a crucial aspect of their e-commerce strategy. It’s important that retailers understand fully what they can, and can’t expect from their relationship with Amazon:
- Don’t rip off or mislead the …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,Search,Top Tips       

Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign:
1. Don’t Let Your Account Run Out of Budget!
Your product listings’ popularity scores could be …

 Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Data Feeds       

The latest news announced by shopping .com is their new listing policy. The main change that will affect merchants advertising on shopping.com is the increase in required fields that are mandatory within the merchants data feed. The new policy comes into effect on July 1st 2010.
Shopping.com has tripled their mandatory …

 Affiliates,Brand Reputation,Digital Research,Media,Network Intellect       

Affiliate Marketing is one of the most cost efficient and successful forms of online marketing.
Last week we posted a blog discussing the key elements require for a productive affiliate marketing campaign. This week I felt it would be beneficial to highlight what differentiates affiliate marketing to search marketing.

Search Marketing …

 Digital Research,PPC,SEM,Search,Social Media       

Google has come under some stern criticism over the past month or so, with lawsuits filed against the search giant and anti-Google media becoming more frequently visible. The BBC’s documentary series ‘Virtual Revolution’ suggests that the likes of Google and Facebook are trying to reduce people’s individuality and uniqueness by …

 PPC       

As it’s coming to the end of the finical year most business may look at their books and decide whether they can cut costs.
A survey by Google reports that most marketing agencies in the UK state the main reason clients stop their PPC campaigns is due to lack of marketing …

 Analytics       

After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing.
The first question which came to mind was ‘is the iPad a big mobile device or a is it a stripped down …

 Brand Reputation,Media,Social Media       

While watching a special documentary on the 20th Anniversary of The Simpsons, I was interested to hear creator Matt Groening talking about an episode in which the show mocked the much-coveted Super Bowl ads. Half-time of the Super Bowl is the most sought after, and most expensive, advertising slot on …