Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Affiliates       

A few weeks ago we had a few articles explaining affiliate marketing and the pros and cons of affiliate marketing.
A point that was touched on briefly was the variety of affiliates that could market your product or service. As well as each affiliate usually having a specific industry sector that …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings …

 PPC,SEM,Search       

View-through conversions have been introduced recently by Google, and it has led me to wonder if Google are trying to find a work-around to the lack of conversions provided by the Contextually-Targeted campaigns. The feature provides a measure of the number of online conversions that occur within 30 days after …

 Social Media       

Social networking sites like Facebook and LinkedIn have proven they can bring in massive audiences due to their popularity with internet users. The publicity and hype behind social networking sites may have tickled your advertising curiosity. If so please read on….
As Facebook & LinkedIn base their pricing on a Pay …

 PPC       

As it’s coming to the end of the finical year most business may look at their books and decide whether they can cut costs.
A survey by Google reports that most marketing agencies in the UK state the main reason clients stop their PPC campaigns is due to lack of marketing …

 PPC,Search       

Microsoft’s ambitions to take over Yahoo’s internet search and search advertising businesses have been given the go head by the US and European regulators.
The ten year partnership will see Yahoo use Microsoft’s Bing search engine on its site. Microsoft’s Bing will direct search queries to PPC advertisements on Yahoo. The …