Social Media,Top Tips       

When visitors stay on the same site for a long period of time the site is known as “sticky”. It is important when using Facebook, to understand how to get your fans to be social when they come to your page. Your Facebook presence is measured by fan count, …

 Network Intellect,Social Media       

Over the last few months, users of the social media giant Facebook, will have noticed some massive changes appearing on the site.
It is very apparent that Facebook is trying to steer people and brands in the direction of a greater level of interaction and social connectivity. The social networking site …

 Network Intellect,Social Media,Top Tips       

When creating an ad strategy for LinkedIn you need to consider your targeting method. You must know the various locations of your desired LinkedIn audience and the reasons they are on the network.
It is important to establish how you are going to gain higher click-through and conversion rates on the …

 Search,Social Media       

Videos are rapidly becoming one of the quickest and most popular ways of connecting online with your audience. More than 70% of online adults are said to use online video-sharing websites. YouTube is the largest of these sites and is currently challenging Google as the second biggest search engine in …

 Brand Reputation,Industry Metrics,Network Intellect,Social Media,Top Tips       

When it comes to the behaviour of Facebook users, it is important to establish why people “unlike” business pages and how marketers can avoid this happening.
We need to determine how best to deliver the company’s brand message and turn the situation around, while establishing why fans are “unfollowing” in the …

 Industry Metrics,Social Media       

Social Media plays a crucial role globally in terms of covering international developments. Facebook pages help to bring global attention to important events across different countries.
Approximately 70% of Facebook users are said to be from outside of the U.S. The social media site has more than 70 translations available to …

 SEO,Social Media,Top Tips       

Over the years there have been many Search Engine Optimisation myths arising. With regards to dispelling some of these myths, here are five of the top SEO myths:

1. Onsite SEO Is Of Little Importance
Just a few of the onsite SEO factors that will help make considerable improvement to …

 Brand Reputation,Social Media,Top Tips       

When it comes to creativity, limits can often be an obstacle when it comes to achieving the results you desire. In the case of Twitter marketing there is a tight 140 character limit to their messaging. Marketers are required to fit their selling points into just 140 letters, numbers, punctuation …

 Industry Metrics,Network Intellect,Social Media,Top Tips       

One of the most widespread types of Facebook spam is a wall post that encourages you to install a Facebook application. The application will ask you to agree to allow the application to post on your Wall and your friends’ Facebook pages. By authorizing this, the spam message is then …

 Industry Metrics,Network Intellect,Social Media,Top Tips       

It is now no longer simply the responsibility of a community manager to create an effective customer development strategy. Social communication is now being incorporated into the strategy by means of point of sale and support experiences etc.
Due to official spokespeople no longer being the only people delivering your company’s …