Data Feeds       

Google recently announced that in early 2011 they will be making changes to the Electronics category in Google Product Search UK and German. They have requested that all listings within you Electronics category include two of the following product identifiers: MPN, Brand and EAN.
These identifiers explained:
MPN – This stands for …

 Brand Reputation       

All merchants, advertising professionals and marketers should know that consumer reviews and product ratings help you sell more. Shoppers are becoming increasingly consumer savvy, they will hunt for the best prices, search for your reputation and gather product information within the sales process to help them make purchasing decisions.
On the …

 Search,Social Media       

If you wish to connect your videos with your target audience YouTube offers a new service called “Promoted Video”. This service brings PPC advertising to YouTube. Video promotion is a tool that gives publisher of video content a way of advertising their content on a auction-based marketplace.
The benefits are that …

 Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings …

 Affiliates,Brand Reputation,Digital Research,Media,Network Intellect       

Affiliate Marketing is one of the most cost efficient and successful forms of online marketing.
Last week we posted a blog discussing the key elements require for a productive affiliate marketing campaign. This week I felt it would be beneficial to highlight what differentiates affiliate marketing to search marketing.

Search Marketing …

 Brand Reputation,Digital Research,Network Intellect,Social Media,Top Tips       

With more and more of our clients enquiring about the likes of Facebook, Twitter and LinkedIn, we thought it might be beneficial to share our thoughts on the best practices to undertake when marketing with Social Media. It’s vital that a solid, well structured Social Media marketing plan is developed …

 Digital Research,PPC,Search       

It has been widely speculated since Apple acquired Quattro wireless at the beginning of this year that they would be entering the mobile advertising domain. At Apple’s iPhone OS 4.0 press conference the launch of iAd was announced.
The new platform has been developed to help developers and publishers make money …

 PPC,SEM,Search       

View-through conversions have been introduced recently by Google, and it has led me to wonder if Google are trying to find a work-around to the lack of conversions provided by the Contextually-Targeted campaigns. The feature provides a measure of the number of online conversions that occur within 30 days after …