Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,SEM,Search,Social Media       

Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices.
The tool allows users …

 Brand Reputation,Digital Research,Email,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips! In today’s post we’re focusing on the best practices to undertake for a successful Email Marketing Program:

Objective:
With email campaigns ensure you have clear objectives and brand message to continue to build your community.
Database:
Ensure your mailing lists are clean, …

 Data Feeds,Digital Research,Network Intellect,Price Comparison Sites,SEM,Search       

On-the-go comparison shopping is becoming more and more frequent and the release of Nextag’s brand new iPad App can only help to make this more popular. The application is free of charge and features the main benefits of Nextag’s online price comparison website services. This will help to give iPad …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,Search,Top Tips       

Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign:
1. Don’t Let Your Account Run Out of Budget!
Your product listings’ popularity scores could be …

 Data Feeds,Digital Research,Media,Price Comparison Sites,Search       

Shopping.com (SDC) have announced the launch of their new UK rate card, which is due to be rolled out on the 1st July 2010.
SDC have been making a strong effort over the past 6 months to increase their conversion to sale rate and have reviewed their current tiered pricing structure …

 Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Affiliates,Brand Reputation,Digital Research,Media,Network Intellect       

Affiliate Marketing is one of the most cost efficient and successful forms of online marketing.
Last week we posted a blog discussing the key elements require for a productive affiliate marketing campaign. This week I felt it would be beneficial to highlight what differentiates affiliate marketing to search marketing.

Search Marketing …

 Data Feeds,Price Comparison Sites       

It has been widely reported that conversion rates for online retailers have been in decline over the past 12 months, this despite the fact that online retail sales in the UK have jumped to a record high in the same period. This is due mostly to users becoming more ‘savvy’ …