Brand Reputation       

Recently I was having a discussion with a client about social media networks and the different options available to market on them.
The client’s main question was ‘what is the best way to utilize social networks for marketing purposes?’
It’s the kind of question that makes you think is there one defined …

 Analytics,Brand Reputation,Digital Research,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, we’ll be focusing on Landing Pages and the most important aspects one should consider when optimising their Landing Page to maximise conversions.
Special Offers/Promotions –
If you don’t have any special offers or promotions, then make one! Nothing grabs a …

 Brand Reputation       

Interbrands the global branding consultancy has recently released their ‘Best Global Brands Report’ for 2010. The biggest change in the rankings has seen Google jump from 7th in 2009 to 4th this year. The top 10 standings are as follows:
1) Coca-Cola                       $70,452 (million)
2) IBM                                   $64,727 (million)
3) Microsoft                       …

 Brand Reputation,Digital Research,Media,Network Intellect,PPC,SEM,Search       

Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, …

 Digital Research,Media,Price Comparison Sites,SEM       

Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers.
“We’re pleased and excited to welcome …

 Data Feeds,Digital Research,Media,SEM       

The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices.
A …

 PPC       

On the 14th September 2010 Google will change its trademark policy for Ad text in the Uk, Ireland and Canada.
Google is changing its policy within the UK to allow Adwords advertisers to use third-party trademarks in their ad text, no longer needing ownership of them or have approval from the …

 Data Feeds,Digital Research,Media,Price Comparison Sites,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, the focus is on retailers utilising Amazon as a crucial aspect of their e-commerce strategy. It’s important that retailers understand fully what they can, and can’t expect from their relationship with Amazon:
- Don’t rip off or mislead the …

 Data Feeds       

Google recently announced that in early 2011 they will be making changes to the Electronics category in Google Product Search UK and German. They have requested that all listings within you Electronics category include two of the following product identifiers: MPN, Brand and EAN.
These identifiers explained:
MPN – This stands for …

 Brand Reputation,Digital Research,Media,Network Intellect,Social Media,Top Tips       

Hi there Ladies and Gentlemen and welcome to another edition of Network Intellects Top Tips!
I’m sure this Friday afternoon post will prove useful reading and will provide some useful information to help you make changes effective changes to your company’s Twitter account over the weekend!
- Don’t bore your followers with …