Industry Metrics,Network Intellect,Social Media,Top Tips       

It is now no longer simply the responsibility of a community manager to create an effective customer development strategy. Social communication is now being incorporated into the strategy by means of point of sale and support experiences etc.
Due to official spokespeople no longer being the only people delivering your company’s …

 Industry Metrics,PPC,SEO       

In 2009 MSN and Yahoo struck a 10 year Search Alliance Deal.
In essence the deal is that overtime MSN will power the Organic and Paid results of Yahoo.
As we know in the search arena, it starts primarily in the USA and then migrates across the globe.
Well MSN Bing NOW powers …

 Search       

It’s safe to say that Google has hit the headlines yet again with the launch of Google Instant. The debate in the office on Thursday morning was about Google Instant, our blog post on Thursday morning was about Google Instant, All the other marketing blog posts were about Google Instant …

 Brand Reputation,Digital Research,Media,Network Intellect,PPC,SEM,Search       

Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, …

 Digital Research,Media,Price Comparison Sites,SEM       

Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers.
“We’re pleased and excited to welcome …

 Data Feeds,Digital Research,Media,Price Comparison Sites       

A recent report by the IMRG & British Population Survey has indicated that ‘the popularity of online shopping is continuing to grow rapidly’, with UK shoppers opting to find the cheapest deals possible online instead of shopping around on high streets. The major findings of their report shows that over …

 Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings …

 PPC,Search       

Microsoft’s ambitions to take over Yahoo’s internet search and search advertising businesses have been given the go head by the US and European regulators.
The ten year partnership will see Yahoo use Microsoft’s Bing search engine on its site. Microsoft’s Bing will direct search queries to PPC advertisements on Yahoo. The …