PPC Video Promotion on YouTube

If you wish to connect your videos with your target audience YouTube offers a new service called “Promoted Video”. This service brings PPC advertising to YouTube. Video promotion is a tool that gives publisher of video content a way of advertising their content on a auction-based marketplace.

The benefits are that you can reach users based on their search terms within YouTube. YouTube is the second largest search engine (Yes, larger than Yahoo!) as reported by comScore. As with keyword-based targeting on Google, you have control over which terms trigger your ads, only pay when users click and set your own CPC bids.

24 hours worth of video content is uploaded to YouTube every 60 seconds so it’s not surprising that your content may not be reaching your desired users. Ultimately it’s the best tool at driving targeted traffic to your content and most of all it’s found to be extremely cost effective.