Digital Research,Network Intellect,PPC,SEM       

Google has launched yet another Adwords feature in the UK, allowing advertisers to add product images within PPC ads. Product Extensions, which was initially trialled in the US during November 2009, is now officially being rolled on this side of the Atlantic without any additional charges.
Network Intellect have already tested …

 Analytics,Brand Reputation,Digital Research,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, we’ll be focusing on Landing Pages and the most important aspects one should consider when optimising their Landing Page to maximise conversions.
Special Offers/Promotions –
If you don’t have any special offers or promotions, then make one! Nothing grabs a …

 Brand Reputation,Digital Research,Network Intellect,Social Media       

Facebook Places, the social network’s new location-based service, has officially been released in the UK.
Facebook Places allows users to effectively ‘check-in’ at real-life locations. Facebook currently doesn’t allow paid ads with Places, but they did confirm that additional opportunities would be developed through apps using the Facebook API.
The service rolled …

 Brand Reputation       

Interbrands the global branding consultancy has recently released their ‘Best Global Brands Report’ for 2010. The biggest change in the rankings has seen Google jump from 7th in 2009 to 4th this year. The top 10 standings are as follows:
1) Coca-Cola                       $70,452 (million)
2) IBM                                   $64,727 (million)
3) Microsoft                       …

 Analytics,Digital Research,Search       

Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. Some reports such as Ad Group Performance, Campaign Performance and Account Performance reports can no longer be created in the Report centre.
In Google’s own words the reasons for these changes are as follows:
“We believe …

 Data Feeds,Price Comparison Sites,SEM,Social Media       

Shopping has long been seen as a social activity for many people. Shoppers arrange to meet their friends on the local high-street for some retail therapy, going from shop to shop, trying on different clothes, getting their friend’s opinions on what to buy and what not to buy. Once they …

 Search       

It’s safe to say that Google has hit the headlines yet again with the launch of Google Instant. The debate in the office on Thursday morning was about Google Instant, our blog post on Thursday morning was about Google Instant, All the other marketing blog posts were about Google Instant …

 Brand Reputation,Digital Research,Media,Network Intellect,PPC,SEM,Search       

Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, …

 Data Feeds,Digital Research,Price Comparison Sites,SEM       

The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices.
A …

 Digital Research,Media,Price Comparison Sites,SEM       

Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers.
“We’re pleased and excited to welcome …