Online Retailers Set for Cyber Monday

The date has been set in the dairies for a while, but with the magic day only 7 days away online retailers can really get excited as some promising forecasts have been predicted. The date is the 29^th November and it is the Monday that follows Black Friday(the Friday following Thanksgiving in the US). This Monday is typically the busiest internet shopping day of the year and has been coined “Cyber Monday”.

It has been predicted that internet shoppers are set to spend a whooping £537 million in one day. The Price Comparison Website Kelkoo has forecast the overall online sales for the Christmas period will reach £68.7 billion which is and increase on 2009 by £862 million (or 1.3%).

With this information in mind, what have online shoppers been hunting for in the run up to Christmas?? Using Google’s Insight for Search tool you can clearly see what the some of the most popular presents are going to be:

As well as the top search terms  in the last 30 days, here are the highest rising search terms in the last 7 days:

According to Google, 73% of consumers have started researching their Christmas Purchases and 89% of those consumers have started shopping online. With only 7 days till Cyber Monday and 32 days till Christmas hopefully you are all set for this busy time of year. For more information on search marketing trends and online consumer behavior be sure to come back to Network Intellect’s company blog.