“Become” a Mobile Shopper!

The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices.

A fast growing trend amongst shoppers who are out and about on the high street is to check in-store prices against online prices using their smart phones. Unfortunately for these savvy deal-finders, not all online stores have formatted their sites for mobile. This is where Become.com’s new program comes in to play.

“This program allows Become.com to maintain its leadership in the comparison shopping arena by helping consumers find the lowest prices. Now customers can use Become.com to find merchants on any platform,” says their Senior Vice President Greg Haslam.

This appears to be another rudimentary step in the development of mobile retail, which is now growing at a fast pace and is sure to experience a boom period over the next year or so at least.