Mobile Marketing Campaigns

Smartphones such as IPhone’s, Blackberry’s and the Nexus One are only set to become ever more popular due to faster networks, higher competition, prices cuts and cheaper network services. This leaves the door wide open for mobile advertising as higher numbers of users are going online. You may be planning on integrating mobile marketing into to the mix so we have a few suggestions to help you best connect with users browsing on their phones.

As with all online marketing, tracking is essential! This medium allows you to see full visibility of your marketing campaigns and more importantly the performance so why not utilise this?

Don’t expect mobile search to be the same as desktop search. User on mobiles devices will use shorter search queries compared to desktop search queries. Adapt your keywords to compensate for this factor.

Finally test and refine your campaigns! The market is not static and is always evolving. Stay on top of your campaigns or even better get Network Intellect to run them for you!