Mobile Advertising & the iPad!

After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing.

The first question which came to mind was ‘is the iPad a big mobile device or a is it a stripped down PC?’ The CEO of leading mobile advertising provider suggests the former is true, implying in the process that the Apple iPad could be monumental for the mobile advertising market.

Although the volume of global mobile advertising grew last year by 41%, it has been reported that 8 out of 10 brands implementing mobile marketing campaigns don’t know how well they are performing due to a lack of analytics. In that case, it’s essential that companies use mobile marketing analytics systems to obtain critical (and reliable) data such as ROI and cost per actions.

As the opportunities for mobile advertising have been expanded considerably by the unveiling of the iPad, it’s important that companies are given the chance to spend their marketing budgets on mobile avenues with confidence, so the sooner they employ reliable mobile advertising analytics systems, the better!