Google Display Network Is Branching Out

It has become apparent to Network Intellect that Google is devoting a lot of time and investment in to expanding their display network. The Display network consists of all sites apart from search sites where ads can be displayed by Google.

The network is variety of Google properties and display partners. The sites vary from YouTube to Google Finance as well as the publisher sites such as Google AdSense and DoubleClick Ad Exchange.  The display network also supplies a rich variety of ad formats for advertisers to utilize including text, image, rich media and videos.

As well as the display network branching out and expanding its overall reach Google has introduced some valuable features which will help marketers optimise their display campaigns.

Network Intellect has been maximizing the advantages of the display network for some time now but we have really noticed these changes take a positive effect so now could be the time to trial a display campaign.