Being Creative With SEO

‘Social’ search engine optimization is very big at the moment. This is due to the fact that the more people engage with your brand or website etc. in the social space by means of ‘liking’, or ‘tweeting’, for example, the more likely you are to do well in rankings.

Incorporating social media content is a very logical idea for search engines to carry out. In order to provide the most appropriate results for a particular search they take a look at which websites or web pages are recommended by other websites by means of direct links. In addition they will establish what individuals consider to be important.

The influence that social SEO has on rankings is typically dependent upon volume. With this in mind, how can brands encourage lots of likes and retweets etc?

A good place to start is with viral marketing. Look into what campaigns you could run that would be liable to encourage likes and social sharing. The concept is simple. It involves, for example, creating a promotion such as a game, where the user is entered into the draw to win a prize once they have invited a certain number of friends and they accept the invitations and click ‘like’. This can increase your number of followers at a rapid rate. It is important to remember that really good creative ideas will almost always go ‘viral’, which is very helpful with regards to your link building.

Building links with relevant partners is an important area to consider. There are many ways to build links to a site that will add SEO value, but finding key related sites and engaging with them is one of the methods that has the highest value. A good SEO link building campaigns involves giving something back to the link partner. This may at one time have involved a reciprocal link, but in more recent times it might have involved some unique content.

If you would like any help with maximizing the effectiveness of your search and social presence, then why not contact us at Network Intellect and have a talk with one of our team.