Analytics,Landing Pages,Network Intellect,Top Tips,Web Design       

Most companies mistakenly believe that in order to increase sales, they must have more people see their products. Of course the more visitors you have seeing your products and services the greater the opportunity you have to increase sales.
However, you should also be focusing on increasing your sites conversion rate; …

 Analytics,Brand Reputation,Digital Research,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, we’ll be focusing on Landing Pages and the most important aspects one should consider when optimising their Landing Page to maximise conversions.
Special Offers/Promotions –
If you don’t have any special offers or promotions, then make one! Nothing grabs a …

 Analytics,Digital Research,Search       

Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. Some reports such as Ad Group Performance, Campaign Performance and Account Performance reports can no longer be created in the Report centre.
In Google’s own words the reasons for these changes are as follows:
“We believe …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,SEM,Search,Social Media       

Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices.
The tool allows users …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,Search,Top Tips       

Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign:
1. Don’t Let Your Account Run Out of Budget!
Your product listings’ popularity scores could be …

 Analytics,Brand Reputation,Digital Research,Network Intellect,PPC,SEM,SEO,Search,Social Media,Top Tips       

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which …

 Analytics,Brand Reputation,Social Media       

It is inevitable that 2010 will see a surge in Social Media advertising. However, it’s important that businesses use this opportunity to enhance their brand reputations instead of damaging them. A report by marketing firm 33 Digital suggests that the ever-increasing exposure on the digital environment has meant that brand …

 Analytics       

After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing.
The first question which came to mind was ‘is the iPad a big mobile device or a is it a stripped down …