Analytics,Internet Law,Network Intellect,Web Design,Web Development       

When it comes to the internet, nearly every website drops some sort of cookie on your browser, whether it is for functionally, accessibility or tracking for analytics. The new cookie law which will come into force on 26th may 2012 will cause issues for both website developers/designers and the ordinary …

 Analytics,Network Intellect,Search       

We recently had a question from a client as to Why Clicks and Visits Don’t Match?
They did not understand why Clicks from Paid Search do not match what is in the Analytics.
We have had this question every now and then over the years, so we thought it would be good …

 Analytics       

For all of our clients and partners we wanted to make you aware, if you did not already know, that Yahoo Web Analytics have revised their data retention policies.
The Yahoo Web Analytics Team has recently made an announcement about their data retention policy, stating that data collected for each active …

 Analytics,Social Media,Top Tips       

It makes good sense to plan out a comprehensive social technology strategy and pull together all your social media efforts into a straight-forward and manageable process. By doing this you will put your marketing team and yourself onto a measurable and predictable path.
In order to be effective you must consider …

 Analytics,Brand Reputation,Social Media,Top Tips       

There are a large number of social media monitoring tools available to monitor any discussions that have relevance to your company or brand. While these tools make social media engagement far simpler to manage, in order to have a full understanding of the impact of your social media labours, …

 Analytics,Landing Pages,Network Intellect,Top Tips,Web Design       

Most companies mistakenly believe that in order to increase sales, they must have more people see their products. Of course the more visitors you have seeing your products and services the greater the opportunity you have to increase sales.
However, you should also be focusing on increasing your sites conversion rate; …

 Analytics,Brand Reputation,Digital Research,Network Intellect,Top Tips       

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, we’ll be focusing on Landing Pages and the most important aspects one should consider when optimising their Landing Page to maximise conversions.
Special Offers/Promotions –
If you don’t have any special offers or promotions, then make one! Nothing grabs a …

 Analytics,Digital Research,Search       

Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. Some reports such as Ad Group Performance, Campaign Performance and Account Performance reports can no longer be created in the Report centre.
In Google’s own words the reasons for these changes are as follows:
“We believe …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,SEM,Search,Social Media       

Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices.
The tool allows users …

 Analytics,Data Feeds,Digital Research,Media,Network Intellect,Price Comparison Sites,Search,Top Tips       

Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign:
1. Don’t Let Your Account Run Out of Budget!
Your product listings’ popularity scores could be …