Industry Metrics,Social Media,Top Tips       

The introduction of Google+ was a form of social media experiment by Google, but it is looking unlikely to become more than that and to be the death of Facebook. Here are five reasons why this is:
1. Usability
A massive problem that Google will face is that we all know how …

 Landing Pages,Network Intellect,Social Media,Top Tips       

LinkedIn has recently made some great improvements to their social media site. Marketers now have access to some very useful tools with which to reach their audience properly and more effectively.
However, it is important to know how to make best use of the site to build a skilled marketing campaign. …

 Social Media,Top Tips       

When visitors stay on the same site for a long period of time the site is known as “sticky”. It is important when using Facebook, to understand how to get your fans to be social when they come to your page. Your Facebook presence is measured by fan count, …

 Brand Reputation,Industry Metrics,Social Media,Top Tips       

Twitter can now boast about audience figures of approximately 100 million and 1.6 billion search queries every day. However, despite having access to a massive amount of individuals, many advertisers struggle to find the most successful way of connecting with the site’s users.
Promoted Tweets are ordinary tweets that are bought …

 Industry Metrics,Network Intellect,Social Media,Top Tips       

Facebook is the leading social network, with in excess of 800 million active users. It is therefore important that you do not gamble when it comes to the design and development of your page.
With this in mind, here are five of the biggest mistakes that you can make when …

 Network Intellect,SEO,Search,Social Media,Top Tips       

Google has recently officially launched Google+ brand pages, +Pages. The launch has been greatly anticipated. The huge search engine has promised to play an important part in media marketing due to its impact on search visibility and content sharing.
+Pages work in a similar way to Facebook brand pages. They allow …

 Network Intellect,Social Media,Top Tips       

Facebook has made yet more big changes over the recent months. They have altered your profile dramatically and added a subscribe button, among other changes. One thing that will never change is your users. With this in mind, here are five points you should be bearing in mind no matter …

 Industry Metrics,SEO,Search,Social Media,Top Tips       

In 2010 “Facebook” is thought to have been the most popular search term on Google, having racked up nearly 25 billion search requests. This is a huge number and it is easy to imagine the figure increasing significantly in the future, especially as new generations of users become more comfortable …

 Network Intellect,SEO,Search,Top Tips       

Images have always been a good way of engaging your visitors and keeping their attention. In addition you can achieve high rankings within the search engines for images you have on your site. We need to consider how to optimise images for search engine optimisation.
1. Ensure Images Are Relevant
When …

 Social Media,Top Tips       

The Facebook ‘Events’ tool is a very useful tool for local businesses who are attempting to improve their online social profile. With this in mind, it is important to know how use the tool correctly.
Once you reach the stage where you have chosen an image and completed a write-up about …