Digital Research,Network Intellect,PPC,SEM,Search       

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more …

 Digital Research,Media,PPC,SEM,Search       

The evolution of the mobile phone has seen frequent changes in designs, sizes and formats over the years. Everyone remembers the ‘brick’ phones of the early nineties, followed by the Nokia dominated boom in the late nineties/early noughties, to the present day where the likes of the iPhone and Blackberry …

 Digital Research,Network Intellect,PPC,SEM,Search       

Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings …

 Digital Research,PPC,Search       

It has been widely speculated since Apple acquired Quattro wireless at the beginning of this year that they would be entering the mobile advertising domain. At Apple’s iPhone OS 4.0 press conference the launch of iAd was announced.
The new platform has been developed to help developers and publishers make money …

 PPC,SEM,Search       

View-through conversions have been introduced recently by Google, and it has led me to wonder if Google are trying to find a work-around to the lack of conversions provided by the Contextually-Targeted campaigns. The feature provides a measure of the number of online conversions that occur within 30 days after …

 Digital Research,PPC,SEM,Search,Social Media       

Google has come under some stern criticism over the past month or so, with lawsuits filed against the search giant and anti-Google media becoming more frequently visible. The BBC’s documentary series ‘Virtual Revolution’ suggests that the likes of Google and Facebook are trying to reduce people’s individuality and uniqueness by …

 PPC       

As it’s coming to the end of the finical year most business may look at their books and decide whether they can cut costs.
A survey by Google reports that most marketing agencies in the UK state the main reason clients stop their PPC campaigns is due to lack of marketing …

 PPC,Search       

Microsoft’s ambitions to take over Yahoo’s internet search and search advertising businesses have been given the go head by the US and European regulators.
The ten year partnership will see Yahoo use Microsoft’s Bing search engine on its site. Microsoft’s Bing will direct search queries to PPC advertisements on Yahoo. The …