Internet Law,PPC,SEM,Search       

Google Adwords has made some changes to its policy to better protect people’s personal and financial information, which we wanted to make you aware of. We have had recent experience of this with a client who had their ads stopped, which resulted in a loss of revenue and took over …

 Industry Metrics,PPC,SEO       

In 2009 MSN and Yahoo struck a 10 year Search Alliance Deal.
In essence the deal is that overtime MSN will power the Organic and Paid results of Yahoo.
As we know in the search arena, it starts primarily in the USA and then migrates across the globe.
Well MSN Bing NOW powers …

 Digital Research,Network Intellect,PPC,SEM,Search,Web Design       

Google has rolled out Instant Previews, a feature which allows users to hover over search results to generate previews of the webpage that they would land on should they decide to make the all important click.
The most pressing issue that jumps out with this feature is that fact that the …

 PPC       

Those of you with and keen eye and have preformed a search on Google lately may have noticed a few small changes. Since 2000 Google’s ads have always been titled “Sponsored Links” but in all English language domains this will be now titled “Ads”.

You will also see in the image …

 PPC,SEM,Search       

Google has launched its Seller Rating feature in the UK, after successfully trialling the feature in the USA earlier this year. The Seller Rating feature is similar to that used by eBay, where the consumer can identify highly-rated merchants by seeing their ratings within their Google Adwords ads.
It has been …

 PPC,SEM,Search       

Google has announced on its Inside Adwords blog page that they will be providing a brand new metric feature in their current Bid Simulator tool.
The Estimated Top Impressions metric will enable advertisers to predict whether the volume of top ranking impressions will increase or decline if they change keywords. The …

 PPC,Price Comparison Sites,SEM,Search       

Shopzilla Inc. has confirmed that it has reached a ‘strategic-partnership’ agreement with Google Inc. which will include the shopping comparison sites’ Bizrate ratings and reviews within certain Google search and ad products. Although Google currently provide retailer ratings and reviews within Google Product Search (formerly known as Froogle) and Adwords, …

 Digital Research,Network Intellect,PPC,SEM       

Google has launched yet another Adwords feature in the UK, allowing advertisers to add product images within PPC ads. Product Extensions, which was initially trialled in the US during November 2009, is now officially being rolled on this side of the Atlantic without any additional charges.
Network Intellect have already tested …

 Brand Reputation,Digital Research,Media,Network Intellect,PPC,SEM,Search       

Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, …

 PPC,Search       

It is reported that 97% of new site visitors do not convert on their first visit! That means people have displayed an active interest in what you offer but decided for whatever reason to abandoned taking any further action in your services.
Your first thoughts might be that 97% is a …