Google has recently officially launched Google+ brand pages, +Pages. The launch has been greatly anticipated. The huge search engine has promised to play an important part in media marketing due to its impact on search visibility and content sharing.
+Pages work in a similar way to Facebook brand pages. They allow …
24 November 2011
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Facebook has made yet more big changes over the recent months. They have altered your profile dramatically and added a subscribe button, among other changes. One thing that will never change is your users. With this in mind, here are five points you should be bearing in mind no matter …
23 November 2011
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Images have always been a good way of engaging your visitors and keeping their attention. In addition you can achieve high rankings within the search engines for images you have on your site. We need to consider how to optimise images for search engine optimisation.
1. Ensure Images Are Relevant
When …
18 November 2011
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Over the last few months, users of the social media giant Facebook, will have noticed some massive changes appearing on the site.
It is very apparent that Facebook is trying to steer people and brands in the direction of a greater level of interaction and social connectivity. The social networking site …
16 November 2011
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Getting a link from Wikipedia is still quite a hot topic, although not as much so as a few years ago.
A single link from a single site is not all you need when it comes to link building, but it is a start. If you however are determined to get …
11 November 2011
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When creating an ad strategy for LinkedIn you need to consider your targeting method. You must know the various locations of your desired LinkedIn audience and the reasons they are on the network.
It is important to establish how you are going to gain higher click-through and conversion rates on the …
9 November 2011
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When it comes to the behaviour of Facebook users, it is important to establish why people “unlike” business pages and how marketers can avoid this happening.
We need to determine how best to deliver the company’s brand message and turn the situation around, while establishing why fans are “unfollowing” in the …
4 November 2011
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Given Twitter’s growth and recent activity, it is a good time to discuss the social media network. The network is growing significantly, but we should be keeping an eye on where the Internet is going – mobile.
Results from a survey carried out earlier this year, showed that 13% of adults …
26 October 2011
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One of the most widespread types of Facebook spam is a wall post that encourages you to install a Facebook application. The application will ask you to agree to allow the application to post on your Wall and your friends’ Facebook pages. By authorizing this, the spam message is then …
21 October 2011
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It is now no longer simply the responsibility of a community manager to create an effective customer development strategy. Social communication is now being incorporated into the strategy by means of point of sale and support experiences etc.
Due to official spokespeople no longer being the only people delivering your company’s …
12 October 2011
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