Social Media and The Election ‘10
Looking back to the last General Election in 2005, Social Media was barely an emerging phenomenon. Facebook was about a year old, YouTube was just beginning and no one had even heard of Twitter. But oh how things have changed! Barack Obama successfully utilised the benefits of a range of …
7 April 2010
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Social Media and ‘Social Sport Media?’
The 3rd edition of the Indian Premier League began on Friday 12th March 2010, backed by a breakthrough deal between the league and Google-owned video site, YouTube. All 60 matches will be aired live worldwide for free on YouTube, while the IPL chairman Lalit Modi also took great delight in …
22 March 2010
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Mobile Marketing Campaigns
Smartphones such as IPhone’s, Blackberry’s and the Nexus One are only set to become ever more popular due to faster networks, higher competition, prices cuts and cheaper network services. This leaves the door wide open for mobile advertising as higher numbers of users are going online. You may be planning …
12 March 2010
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Decrease in Growth for Online Retail is Just a Blip
Seasonal trends can often be misleading, but are particularly important to understand when deciding on budget allocations. For example, higher marketing budgets are usually spent during the final quarter in the lead up to Xmas than during the first quarter when shoppers are less inclined to splash the cash. It …
26 February 2010
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Understanding Social Networking Sites
There are some impressive stats out there that promote the size and worth of social networks. Recent news has announced that Facebook has reached the 400 million active users mark with 50% of user’s login in on any given day. Combined with this news current research suggests 26% of UK …
16 February 2010
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Google Launches Social Search
Google has released its Social Search experiment that it declared back in October 2009 on its web platform Google labs.
In recent years we have seen the boom in popularity of social networking sites like Youtube, Facebook and Twitter which allow internet users to make social connections online and publish their …
1 February 2010
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Google’s Super Bowl?
While watching a special documentary on the 20th Anniversary of The Simpsons, I was interested to hear creator Matt Groening talking about an episode in which the show mocked the much-coveted Super Bowl ads. Half-time of the Super Bowl is the most sought after, and most expensive, advertising slot on …
22 January 2010
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