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Social Media and ‘Social Sport Media?’
The 3rd edition of the Indian Premier League began on Friday 12th March 2010, backed by a breakthrough deal between the league and Google-owned video site, YouTube. All 60 matches will be aired live worldwide for free on YouTube, while the IPL chairman Lalit Modi also took great delight in …
22 March 2010
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Decrease in Growth for Online Retail is Just a Blip
Seasonal trends can often be misleading, but are particularly important to understand when deciding on budget allocations. For example, higher marketing budgets are usually spent during the final quarter in the lead up to Xmas than during the first quarter when shoppers are less inclined to splash the cash. It …
26 February 2010
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