Brand Reputation,Social Media,Top Tips       

Social media is everywhere we look, and companies are beginning to see the value of incorporating it into their marketing mix.
By using social media in the correct way you can connect with your existing audience in new ways, and develop new connections etc. However, many people are unclear about where …

 Brand Reputation,Network Intellect,Social Media,Top Tips       

Being able to measure the effectiveness of marketing activities is crucial to any company’s marketing strategy. Measuring social media marketing is not as simple as other marketing channels, but it can be done with help and the right approach.
With this in mind, here are some tips to get you started:
1. …

 Brand Reputation,Network Intellect,SEM,Search,Social Media,Top Tips       

When it comes to blogs, they are a very wise move as they offer your company an opportunity to stand out when a blog has been integrated into your company’s website.  Blogs are powerful content marketing platforms that combine the different elements of your overall marketing strategy in order to …

 Brand Reputation,Industry Metrics,Social Media,Top Tips       

Twitter can now boast about audience figures of approximately 100 million and 1.6 billion search queries every day. However, despite having access to a massive amount of individuals, many advertisers struggle to find the most successful way of connecting with the site’s users.
Promoted Tweets are ordinary tweets that are bought …

 Brand Reputation,Industry Metrics,Network Intellect,Social Media,Top Tips       

When it comes to the behaviour of Facebook users, it is important to establish why people “unlike” business pages and how marketers can avoid this happening.
We need to determine how best to deliver the company’s brand message and turn the situation around, while establishing why fans are “unfollowing” in the …

 Brand Reputation,Social Media,Top Tips       

When it comes to creativity, limits can often be an obstacle when it comes to achieving the results you desire. In the case of Twitter marketing there is a tight 140 character limit to their messaging. Marketers are required to fit their selling points into just 140 letters, numbers, punctuation …

 Brand Reputation,Email,Social Media,Top Tips       

Many companies write blogs and then wonder why they are not getting the results they were hoping for. The key is to know how to write your blog in an effective way in which to support the goals of your business.
Here are some tips to help you improve your blog’s …

 Brand Reputation,Data Feeds,Social Media,Top Tips       

Creating a social media program has become an important strategy for a vast number of companies. Over the last few years, Facebook has become the premier social network and holds a great deal of power as a medium for marketers. It is important that the social media giant is used …

 Brand Reputation,Social Media,Top Tips       

There are some important lessons for businesses who engage in social media to take on board. With this in mind, here are some proactive steps you can take to ensure that you don’t get caught out.
1. Think Carefully Before Each Social Media Post
It is important to remember that a quick …

 Brand Reputation,Search,Social Media,Top Tips       

Tools such as Facebook and Twitter are increasingly being used by experienced marketers who have recognized the benefits of using social media to increase their brand awareness and enhance their customers’ experiences. By doing this, you are likely to reap the rewards by customers repeating their business with your company …