How To Carry Out Keyword Research on YouTube

Videos are rapidly becoming one of the quickest and most popular ways of connecting online with your audience. More than 70% of online adults are said to use online video-sharing websites. YouTube is the largest of these sites and is currently challenging Google as the second biggest search engine in the United States.

For those with an interest in video marketing, conducting keyword research on YouTube will give you ways of managing your campaign in an effective way, by learning about how users behave and what they are searching for etc.

YouTube has four useful tools that will help you with this task:

1. YouTube Suggest

YouTube Suggest is a tool that suggests possible keywords. It has a search function that makes predictions about what the user is looking for and displays popular search queries in the search box as you type each letter. This can very useful for getting ideas of internet users search intentions.

2. YouTube Keyword Tool

The social media site has a useful keyword tool that can be used for establishing keyword use on the site. The keyword results are sorted by relevance and present monthly search volume. The keyword suggestions can also be incorporated into your video optimisation strategy. You should then put these keywords into the title of the video, the video description, the tags, and any other connected relevant links.

3. YouTube Insights For Audience

With this tool you first choose the words or phrases, for example, that best correspond to your target audience, then click to “add” an audience segment based on their interests. Once you apply these settings, you will see two charts that symbolise the demographic and interests of the audience you are targeting.

In addition, you will see a sampling of videos to choose from that your audience likes watching. You will also be able to drill down into more specific segments. As you do this, the videos and search terms will be altered to fit the segment.

4. Comment Search

This is a very useful tool as it gives you the option of searching through comments from individual users within YouTube. The tool searches through the most recently written comments made by users for a particular video. By reading through these comments for targeted search terms, it can help you to gain insights and get a better context to keywords.

By making use of these four tools, you will get a good idea of the popularity of keywords and their frequency on YouTube. This will provide you with an insight into your target audience and their intentions.

If you would like any help with maximising the effectiveness of your social presence, then why not contact us to have a discussion.