Brand to Sales in Social Media

It is inevitable that 2010 will see a surge in Social Media advertising. However, it’s important that businesses use this opportunity to enhance their brand reputations instead of damaging them. A report by marketing firm 33 Digital suggests that the ever-increasing exposure on the digital environment has meant that brand perception is now as sensitive as ever. So while it’s important to make use of the likes of Facebook, Twitter and YouTube, it’s equally as important to ensure that fans/subscribers of your social media pages aren’t let down by irrelevant information, boring/boastful reports or by a lack of updates and fresh content.

While 2009 saw businesses jump on the Social Media bandwagon with the primary hope of brand enhancement, in 2010 it’s likely that the focus will shift towards increasing sales/conversions on site through social networking sites. The favoured method is to provide offers, promotions and discounts to fans of your social media pages but it’s also very important that the effectiveness and success of these campaigns are tracked using the right analytics tools. More companies are planning to throw more money at social media avenues this year, but only those who manage, track and analyse their campaigns effectively should expect to reap the biggest rewards.