Adwords’s User Interface Options

I recently blogged about changes to Adwords reporting which commented on how Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. As this is is the case I thought it would be pertinent to continue to report my discoveries using the new user interface.

On Google’s Adwords user interface I’ve recently been playing with the Segmenting feature. The feature has intrigued me with some useful levels of reporting.

The segment feature gives the following reporting options:

• Network
• Click Type
• Device
• Experiment
• Day
• Week
• Month
• Quarter
• Year
• Day of the week.

I would strongly recommend having a play around with these functions in your own accounts. The odds are you will find some interesting results. Stick around for more news to help with your PPC Search Marketing Campaigns.