5 Ways to Use QR Codes

Quick Response codes (or QR Codes) are 2D bar codes that store up to 7,089 characters of numeric code that are making waves as advertisers find a new easy way to marketing content. QR codes require that users have a smartphone with a QR code reader installed and they link to a mobile website.

Right now, QR codes are still in their infancy. The technology is also still in its infancy. However, according to comScore, 65.8 million people in the U.S. owned smartphones during the three months ending in January 2011.

5 Ways to Use QR Codes:

Here are 5 ways your organization can utilise QR codes:

1. Link print, direct mail, billboards or other offline marketing to online.

2. Location-based marketing, get users to interact and engage with your company via maps, windows,

3. Supply additional content/information with QR codes to users in such places as buildings, museums, and historic landmarks.

4. QR codes can replace traditional contact information such as business cards and promotional leaflets.

5. Special offers and promotions such as discounts are a great way to engage users with QR codes.

QR codes hold so much potential because they provide instant gratification for users – without having to bombard customers with lengthy URLs. If marketers can make the experience compelling, QR codes may open a whole new channel for direct, personalised advertising.

If you want to know how QR codes can benefit your business please enquire about Network Intellect’s QR Code Service.