5 Of The Top SEO Myths

Over the years there have been many Search Engine Optimisation myths arising. With regards to dispelling some of these myths, here are five of the top SEO myths:

1. Onsite SEO Is Of Little Importance

Just a few of the onsite SEO factors that will help make considerable improvement to rankings and indexing etc, are internal links, title tags and clean code. Onsite SEO is therefore very important.

2. Keyword Density Does Not Matter

This one is obvious, as search engines use algorithms to calculate how relevant a page’s content is. It would therefore be unrealistic to expect search engines not to use keyword density on that page to establish subject matter.

3. Outdated SEO Tactics Are Enough

It is unwise to rely on using old SEO tactics, as they are not likely to be very useful. They may work in some ways, but you would be far wiser to spend time and money on fixing any technical issues you have, improving your content, and on building links.

4. Content Is Of The Highest Importance

This is a very commonly heard phrase when it comes to online marketing. While content and social media etc can contribute to high search ranking, they are fairly insignificant in comparison to the SEO power of links.

5. Bad Links Cannot Hurt A Site

While bad links dotted across your inbound link profile will not generally hurt your rankings, if you have a significant amount of bad links that are overpowering the good and you do not fix the problem, you could be facing some big trouble.

In order to best protect yourself against bad links or spam links, you need to be proactive.  Measure inbound links regularly, monitor out-of-the ordinary inbound linking, and act out a good link building regime.

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