5 Tips For Maximising QR Codes

With 6% more Americans owning a smartphone every quarter, the chances of QR codes being scanned looks likely to continue to increase.

If you wish to maximise the use of the QR Code, you need to consider some best practices. With this in mind, here are five tips for you to consider:

1. Let the consumer know what they are going to get when they scan the code.

2. Assume that this is the first time the consumer has scanned a QR Code. Explain to them where they can download a QR Code reader from, or even better, put one on your own web site to drive the traffic there.

3. Keep in mind that not everybody has a smartphone. Present a text message short code as well. In addition, to ensure the highest level of participation, always include a text message marketing program which offers access to your content.

4. Use a Custom QR Code.  Studies have shown that custom QR Codes, with the branding of your message incorporated, deliver over three times the results of a standard black & white one QR Code.

5. If you are driving users to a web site, make sure that the site is optimised for mobiles.

If you want to know how QR codes can benefit your business please enquire about Network Intellect’s QR Code Service.