5 Tips For Increasing your Facebook Fan Base

When it comes to building your Facebook fan base through advertising, there are some factors you need to consider. You need to think about the interests and demographics of the people who already support your brand, and consider how to turn them from fans in the real world, into your fans on Facebook.

With this in mind, here are some tips to help you reach these fans via Facebook ads:

1. Targeting

You need to consider more than just keywords. Think of related interests, demographics, what your target audience is into etc.

2. Targeting Groups

Avoid just placing everyone into one big group. Break your campaigns down into smaller groups such as 15,000 people per group. This will enable you to customise and optimise your ads for each specific group.

3. Friends Of Fans

Try to target friends of your fans. Your ads will be shown displaying people who your friends know, who like your brand. Friends often tend to stick together when it comes to their interests etc.

4. Engagement

Remember to engage your fans by running sponsored post stories to them. The fact is, while you may have a large number of fans, if they stop engaging with your posts, they will also stop seeing your status updates.

5. Ad Rotation

Keep experimenting with different creatives and if your CTR is lower than 0.05 percent, then you are doing something wrong. Try changing the image first. On average, ads need to be changed weekly.

If you would like any help with making your social presence more effective, then why not contact us and have a talk with one of our digital strategists.