5 Tips For Creative Twitter Marketing

When it comes to creativity, limits can often be an obstacle when it comes to achieving the results you desire. In the case of Twitter marketing there is a tight 140 character limit to their messaging. Marketers are required to fit their selling points into just 140 letters, numbers, punctuation marks etc while still enhancing their brand to their consumers.

The 140 character restriction can be tricky even for someone experienced in copywriting. With this in mind, here are some tips to help you make best use of your creativity within the 140 character limit.

1. Convey Your Message Quickly

As the space is limited to a set amount of characters you need to get to the point as quickly as possible.

2. Get The Consumer’s Attention

When it comes to advertising via social media, it is very important to grab a consumer’s attention. Not only is the space limited, but brands need to grab the attention of people while staying true to the platform’s main function.

People use Twitter because they want to get information from sources they can trust, or keep up-to-date with their friends. Good advertising needs to add to this user experience. Buying one of Twitter’s sponsored keywords will put your brand in front of its target customers and will get them interested.

Humour is another great method of grabbing attention, so try to sometimes convey your message in a funny way.

3. Use Questions

Tweets that are written in the form of a question tend to get higher performance than other ways of phrasing a message. One benefit of the question tweet is that it invites a person to respond to it, which encourages consumers to interact with the brand, while sharing the brand message.

4.  Cut Out Anything You Do Not Need

When it comes to composing a good marketing message in 140 characters or less, it can be very tricky for some at first, and may take several attempts to get there. A good way to start is by packing in everything you feel is important, then cut out every superfluous detail until you are below the limit. Try using shorter words that still convey your message. By cutting down your number of words, you will also help focus your ads and hopefully portray your brand in a simple and stylish way.

5. Keep Your Message Professional

Users have found various creative ways of working round the character limit, and trimming of the message is key. However, you should avoid writing shortened slang versions of words, such as “ur” instead of “your” etc.

These types of tweets would come across as quite unprofessional, so if you are planning to invest in Twitter ads, you should make sure you always use proper grammar. By sacrificing professionalism, you can find your results more harmful than rewarding.

If you would like any help with making your social presence more effective, then why not contact us and have a talk with one of our digital strategists.