5 QR Codes Tips To Improve Your Conversion Rate

QR (Quick Response) Codes are 2D barcodes which are currently appearing in an ever increasing amount of places, partly due to a rise in smartphone usage. Once QR codes are scanned they lead the user to websites or to send a text message etc.

There are various ways in which QR codes can increase your number of conversions, i.e. when a user completes your intended call-to-action. When deciding to optimise your conversion rate, you need to consider points such as what users want, when users are most likely to act etc.

With this in mind, here are five opportunities to use the influence of QR codes for conversion:

1. Product Price Tags

Place a QR code near product price tags in order to encourage users to scan it and view extra information, customer reviews or price comparisons etc. You could even consider promoting a “Buy Now” mobile option which works in a similar way to a self-checkout, and therefore giving the customers the option to avoid waiting in line.

2. Having A Facebook “Like” On Products

Feature a QR code alongside a specific product in the form of a sign or sale tag attached to the item that encourages users to scan and Facebook “Like” the product.

“Liked” web pages can be looked after in a similar way to a fan page within Facebook. You will be able to post status updates directly to the fans of the product. Take advantage of this targeting opportunity and occasionally post messages specific to the product to encourage purchases with trackable incentives.

3. Feedback Surveys On Receipts

Try placing a QR code on receipts that encourage users to scan and rate their experience. Offer an incentive such as a discount off their next purchase in order to add value for the user. Sales receipts that ask for feedback without a QR code can lack accuracy and speed and visual attention.

4. Smart Reorder From Product Labels

Feature QR codes on product labels in order to encourage users to scan and reorder the product. Take advantage of this option further by promoting new similar items as alternatives, but also to receive feedback that may influence bringing back product lines that previously existed.

5. Facebook “Like” Promotion In-House

Display QR code “posters” on-site that will entice users to scan and then”Like” the page on Facebook. Incorporate incentives for the use within it, e.g. “Like us on Facebook for the latest coupons.” etc. A survey carried out last year demonstrated that 37% of Facebook users “liked” a fan page in order to receive a coupon or discount.

QR codes are rapidly becoming the most popular way to instantly reach consumers, and their quick set-up allows any business to enhance their offline marketing with the use of mobile technology. If you want to know how QR codes can benefit your business please enquire about Network Intellect’s QR Code Service.