5 Mistakes To Avoid On Your Facebook Page

Facebook is the leading social network, with in excess of 800 million active users. It is therefore important that you do not gamble when it comes to the design and development of your page.

With this in mind, here are five of the biggest mistakes that you can make when designing your Facebook page for your brand:

1. Not Having A Landing Page

If you are sending your Facebook visitors straight to your Facebook wall you are making a big error from a design concept. By greeting your Facebook visitors with a landing page you will be able to get your brand’s message across to them.

2. Not Making Use Of The Allowed Dimensions Of The Profile Image

Think of your profile image as a free banner ad. With this taken into consideration, why would you want to send creative to publication that was much smaller than the size you are allowed to make it? You should make use of the allotted space. You could try for example adding content to your profile image to take full advantage of the space you have available.

3. Neglecting Your Featured Thumbnails

Now that you are able to choose which recent photos are displayed on your Facebook wall, it is advisable to feature photos of your products or services in this location. Alternatively you could promote your social media properties by placing icons of them in this area instead of photos. This leads to the fourth point, social media properties.

4. No Social Media Properties In Your Info Section

One of the biggest mistakes that big brands make is failing to display their other social media channels. It seems unwise to limit your interaction with just your Facebook fans.  You want fans to follow you across all of your social media platforms, such as Twitter, YouTube etc.

An example of this is delivering Twitter updates within Facebook which gives fans the ability to see your Twitter feed without having to leave Facebook.

5. Not Integrating Your YouTube Channel Into Your Facebook Page

To help you with this integration there are many apps available. People prefer not to have to leave Facebook, so you should give them the option of viewing your videos on your Facebook page. So you should take advantage of this by featuring your clips on the number one social network. Ensure you update the videos and don’t have your most recent video from the previous year.

Please get in touch with our team at Network Intellect if you would like any help with maximising the effectiveness of your social presence.