5 Free Online Social Media Measurement Tools

With social media becoming the vogue  phrase of the marketing world it can be easy to get involved in conversations and lose focus on where you are going or have been with it. With this is mind, here are five simple and free online tools that can help you to measure the progression of your social media efforts:-

1. Facebook Insights

Inside Facebook Pages is a handy tool known as Facebook Insights. This allows administrators of pages to measure the numbers of likes, unlikes, interactions and users that their page receives over a given period of time.

Insights can also show you your fans’ demographics such as age, gender etc. It can also show you viewed tabs, page activity and photo views and audio or video plays. It allows you to establish, for example, the wall posts and videos that have created the most interest, therefore giving you a greater understanding of your market.

2. Twitter Counter

Twitter Counter is an impressive tool that tracks your history on a weekly, monthly or 3 monthly basis. It allows you to check your tweets in relation to the number of followers that you have, in order to help you determine which of your tweets created the largest impact on your following.

This useful tool enables you to compare your own stats with your competitors’ stats. This allows you to measure your efforts in relation to theirs in order to establish if you can implement any of these ideas and make an impact on your following.

Twitter Counter also has a feature which gives you a prediction of your number of followers over a given period of time determined on your current progress.

3. YouTube Insight

Insight is a tool on YouTube which allows you to track statistics of your uploaded content.  It can provide you with a large range of information in relation to your viewers, including the number of views within certain intervals during a year. It can also show you the demographics of your audience, video viewerships at certain moments and community stats etc.

If you are using YouTube to launch viral campaigns to measure their amounts of views, or if you are video blogger and want to know which of your video blogs were most popular in certain locations etc., then this tool is essential.

It is overall a great tool for establishing what your audience wants and therefore allows you to better tailor your campaign towards it.

4. WordPress Blog Stats

WordPress is a market-leader when it comes to blogging. WordPress blog stats is a plug-in that is available for free. It gives you an insight into your most viewed pages and posts, numbers of views, top search engine terms etc.

This tool allows you to see trends in different variables over set periods of time depending on how you have refined your analysis needs. You can also see what subscribers to your blogs are viewing and clicking on.

This is a very important tool if you want to create blogs that your audience will enjoy and share. The performance of previous blog articles will enable you to see the impact this has on posts you make in the future.

5. Google Analytics

Google Analytics is a very useful analytics tool for those of you with websites and who are trying to promote yourselves through the means of social media. This tool allows you to monitor the traffic generated to your website and where this traffic was generated from. Many other variables are also available.

This is an excellent tool to assist with your social media efforts. As this tool can outline your traffic sources you will be able to see which of your social media networks works best in terms of generating traffic to your website

If you are quite an active user on different social media sites you can use each of these tools to understand your market and establish what works for each of your audiences. This will help you improve the success of the content you would like to share.

If you would like some help with maximizing the effectiveness of your social media efforts, then why not give us a call and speak to one of our digital strategists.