4 Ways Social Media Will Change Your Marketing Plan

It is now no longer simply the responsibility of a community manager to create an effective customer development strategy. Social communication is now being incorporated into the strategy by means of point of sale and support experiences etc.

Due to official spokespeople no longer being the only people delivering your company’s message, social media channels can therefore be relied on to increase the level of conversation between customers and brands.

Here are four trends that will drive changes to your marketing plan:-

1. Status Updates, Tweets And Videos

Status updates, videos, tweets and other social tools are important elements of a marketing campaign.

Reports show that 30% of U.S. mobile subscribers own a smartphone. The continuous pressure to convert to microblogging, encourages micro-marketing. This involves breaking down big campaigns into smaller, easily understandable messages. The increasing level of smartphone users will continue to drive more accesses that will tend to last for a shorter period of time.

This in turn forces the format of outbound marketing to change. Social Media dashboards are now as common as website analytic tools to monitor how the social objects are distributed, as well as the content and frequency of conversational messages etc.

2. Conversational Platforms

Conversation platforms characterise brands by driving loyalty and promoting support. Real-time content streams continue to challenge brands to maintain online conversations. With more than 33% of Americans said to be on social networking sites, and 25% of online mobile owners logging onto the mobile internet, maintaining relationships with customers is a non-stop operation.

3. Focused Personalised Content

Applications are constantly adapting to user behaviour, by making the apps more relevant and useful.  Focused personalised content creates new targeting and opportunities for segmentation for marketers, but not all of them will be of the same value.

4. Social Platforms For Relevant Content

Social media platforms are displacing search sites in terms of relevant content. The fact that anyone can publish content on the internet, increases marketers’ needs to determine their performance in prominent communities of interest.

While properties of Google, including YouTube, drive about 88 billion searches per month, Twitter is said to have moved in to second place with about 19 million searches being carried out a month. This is a figure greater than those of Bing and Yahoo combined. Facebook is behind the other platforms when it comes to onsite searches, but nevertheless is still said to represent 647 million searches solely in the U.S.

Please do not hesitate to contact one of Network Intellect’s digital specialists if you would like to know more about optimising your social presence.