4 Ways To Measure Social Media Marketing

Being able to measure the effectiveness of marketing activities is crucial to any company’s marketing strategy. Measuring social media marketing is not as simple as other marketing channels, but it can be done with help and the right approach.

With this in mind, here are some tips to get you started:

1. Brand Awareness

One of your goals for social media should be building brand awareness. As you start your campaign, you may be starting from scratch, and it takes time to build awareness. Once you have built up your awareness you will need to know how to measure it and keep track of your progress. Some examples of things you should be keeping an eye on are your number of followers, number of website visits or views etc.

2. Influence

Influence represents the probability that what you are doing is inspiring action from followers. An influencer is a person who is trusted and regarded highly, so when they share their opinions or ideas etc, people listen to them and are likely to agree with their message when a person is exposed to messaging via an influencer, they are more likely to buy the product or engage with you.

To measure influence, you want to look at how many influencers mentioned you and the reach of their audience. If you can establish the number of followers or readership for each influencer, then you can estimate the influence from each mention. This level of exposure is likely to lead to a greater level of visibility and engagement.

3. Engagement

Engagement relates to the level of which people interact with you and your content. Engagement shows that people are interested in your products or services and are interested enough to participate. Measuring engagement is vital so that you can see how much and how frequently users participate with your content.  Signs of engagement include blog comments, number of shares, or new page “likes” etc.

4. Popularity

Online popularity relates to the number of subscribers to your content. While it can be argued that the quality of your following is more important than the quantity, it is also the case that if you are looking for advertisers or sponsors, you will have more luck for example if you have several thousands of followers on Twitter than just a few hundred.

If you would like any help with improving the effectiveness of your social presence, then why not give us a call at Network Intellect.