Links from powerful blogs that have a solid subscriber base can be very valuable. Among other things they are very good for increasing brand awareness.
It is however important to remember that the natural set-up of a blog can reduce their power. An example of this is the issue that over time blog posts move deeper into sites and drop off the homepage, getting moved out of category main pages as more recent posts take their place. This turn of events leads to the majority of blog posts having limited internal linking from archive pages.
Therefore, you need to adopt some measures to help combat this natural reduction in the rate in which you gain new links to your website from blog links. Here are some simple tips for you to consider:
1. Build Links
If your blog post link doesn’t receive some external link attention it is not going to be as beneficial to you as it could have been. Regardless of whether you wrote a guest post or you were mentioned in several useful links, it won’t mean much if that page only has internal links.
Do not just leave it up to the social media that is hosting your link etc. Ensure you help the post gain as much of a footing as possible. When it comes to building links, it is a good idea to get people to link to someone else’s content that already links to you. This is simpler than pleading for links to your landing pages.
2. Title Tags
Optimising title tags is an important part of on-page and off-page SEO. A targeted title tag can add some extra relevance to your link and the blog post.
It is a good combination if your link has a page title containing relevant keywords and has keyword anchor text as well. These are important signals to tell search engines what your site is about.
3. Recommend Good Plug-Ins
If you have a link from a blog, you could make a recommendation. If you requested this link, or wrote for this link then you have a current relationship. If a blogger is not interlinking their blog posts in any significant way, you could suggest this to them in a friendly way. Suggest to them that interlinking could help to keep their readers more engaged.
4. Avoid The Bad Blogs
The best way to make your blog links stronger is to be choosier when it comes to which blogs you get links from. Poor links are as almost as bad as not getting any links.
You cannot of course control the links that you may acquire at random without asking, however if you are planning to actively track down blog links through guest posting etc. make sure it is worth your while. Consider whether anyone reads the posts, let alone comments on them or shares them etc. Look for blogs that take pride in their content and readers.
If you would like any assistance when it comes to improving the effectiveness of your social presence, then why not give us a call at Network Intellect.