4 Social Media Tactics Businesses Will Implement In 2012

This year is thought to be the year when some  major social media tactics could affect businesses. Some of these tactics have already been taken on by some companies, but 2012 is set to be the year that we will see a huge adoption of these tactics by all kinds of businesses.

1. Facebook For Profit

Facebook is now heading toward a billion users, so for marketers it is time to get serious. In previous years, businesses focused a great deal on the large number of Facebook fans without taking into consideration the quality of each of these fans they had gained. This year, advertisers and brands will concentrate more on profitability and on ROI in reference to Facebook ads, promotions and contests etc., and start to measure their Facebook ad campaigns based on profitability.

2. New Features On Google+

Google will roll out new features to Google+ and make Google+ pages more business-friendly. The biggest advantage that Google has is its integration with other Google properties, such as its search engine results pages, in paid search ads, YouTube, etc.

Google put great emphasis on social in 2011, by restructuring its employee bonus scheme and salary structure based on how successful Google was on social. This internal focus will mean that people inside of Google will be thinking about social all the time, and this suggests that 2012 may be the year of Google+.

3. Quality Content

We all place high value on quality content that is relevant, engaging and unique to the user. In 2012 we will see a more structured approach by businesses to create content that focuses on and provides value to readers. This will result in higher levels of engagement with the members of their community.

4. Community Building

Once businesses begin to get sophisticated with planning and measuring their campaigns, we will notice that businesses start paying close attention to their community members. A greater level of emphasis will be placed on developing an engaged community rather than just paying attention to increasing numbers.

Community managers need to keep members engaged through various means such as discounts and product development etc.  This needs to be a consistent tactic, which focuses on people and content, and is likely to be a tactic that will be widely adopted in the course of this year.

Having a strong social media strategy can help make a vast difference to the success of your campaigns. With this in mind, if you would like some information on how to maximise the effectiveness of your social presence, then please give us a call at Network Intellect.