4 Options To Consider For Paid Social Media

People are generally very sociable in nature, so the social media uprising was to be expected.  Marketers attempt to make use of this opportunity through Facebook pages and Twitter feeds etc.

The company’s objective is to use content to build up a loyal fan base and earn good reviews and ‘likes’. This is a tactic that appears to be working well for major brands that appear to be now gaining more visits to their pages on Facebook than to their own websites.

It is however important to realise that there are many more opportunities in social media in terms of paid opportunities.  Paid social media can be a very useful tool for businesses that don’t naturally have a large social presence to be able to attain high reach goals against their target audiences.

With this in mind, here are some methods which marketers use within the paid social media field:-

Advertising On Social Networks

The use of the advertising products made available to us by social network sites are the most popular tactics used in paid social media.

Paid advertising on social networks is growing rapidly. The most popular product for paid social media is Facebook’s PPC (Pay-Per-Click) offer. Almost 25% of all online display adverts are Facebook adverts, beating companies such as Yahoo.

Facebook is not the only social networking site, however. LinkedIn offers a similar service, also with strong targeting options. Twitter has paid products such as Promoted Accounts that encourage users to follow. In addition, YouTube allows marketers to upload various different types of advert formats and target particular videos etc.

Social-Enabled Creative

Major brands are increasingly using tactics such as adding Facebook and Twitter logos, even to their non-clickable offline ads.

Brands are using methods such as encouraging users to click away to social media sites, for example to share their thoughts on an advert or view it on YouTube.

Social Targeting

Social targeting works by tracking a particular group of users and then tries to establish the online connections of these users. Social targeting can for example, hugely increase your Facebook fan base and the number of visitors to your website.

Once advertisers have used paid social, they tend to scale their investment in it depending on the scale of their customer base.

Social Gaming

Over half of Facebook’s user base gets involved in social gaming. When you consider that the user base is in excess of 500 million, it is understandable that marketers are always looking for ways to reach these users.

Tactics such as displaying your adverts in existing games and developing your own games are becoming popular marketing methods. Social gaming is constantly growing and it can be a very good method of reaching a large audience. In addition, with games using platforms that are being made available on smartphones, this can only help to increase their popularity.

If you would like assistance with maximising the effectiveness of your social presence, then why not give us a call and have a discussion with one of our digital strategists.