3 Tips For Twitter’s Brand Pages

Twitter has made some big changes recently, one being the launch of their brand pages for marketers.

By the development of a landing page that is easier for brands to customise, Twitter has increased the likeliness of users staying on their platform for longer, instead of leaving the site to look for more information about a particular brand.

With this in mind, here are three ways in which a business can leverage Twitter’s new brand pages:

1. Improved Customisation

Businesses are now able to put brand messaging front and centre. It is easier to promote Twitter chats, hashtags and special promotions that are specific to the brand.

2. Better Paid Apps

On-site ads and paid tweets will become more common as businesses will be able to develop richer destinations for users on the brand pages.

3. More Robust Content

Twitter has released embeddable tweets, which allow brands to use source code in posts. The social media site now gives companies the opportunity to share richer content on their pages. However, brands that want the option of posting long-form content, e.g. albums, may choose to stick to Facebook as Twitter still lacks the ability to house this type of content.

If you would like some information on how to maximise the effectiveness of your social presence, or help with your exposure on Twitter then why not give us a call at Network Intellect.