Landing Pages,Network Intellect,PPC,Social Media,Top Tips       

When it comes to optimising your Facebook ad campaigns it is not enough to just set up the campaign and let it run. It is very important to maximise your spend, try out multiple options, and constantly optimise your campaign.
Facebook’s potential reach is one of the biggest points that encourages …

 Mobile,Network Intellect,Search       

Mobile devices are accounting for more search clicks. A recent survey carried out showed that 10% of search ad clicks in the final quarter of 2011 derived from mobile and tablet devices.  Mobile search ad clickthroughs were reported to have been 5% of the total in the previous quarter of …

 Mobile,Network Intellect,Top Tips       

Mobile advertising spend is expected to increase from in excess of $3 billion to $20.6 billion by 2015. A major factor in this projection is the vast number of users moving to smartphones who are rapidly growing more comfortable with mobile apps as well as their mobile browsing experience.  Advertisers …

 Network Intellect,Search,Social Media       

By adding Google +1 icons to your pages, you will be helping your site to stand out.  You will also be helping to build Google’s position as more than a search engine, i.e. a social media platform. Google gives us something back, because when someone ‘plusses’ a page on our …

 Network Intellect,Social Media,Top Tips       

Social media is big, and the opportunities for businesses to grow rapidly through social media marketing are huge. However, just because you are on Facebook and Twitter it does not mean that you have a social media marketing strategy. Many companies are still unaware of what to do when it …

 Industry Metrics,Network Intellect,Social Media,Top Tips       

In an attempt to draw peoples’ attentions to their Facebook pages, brands have experimented with apps and flamboyant profile pictures. Despite these efforts however, the Facebook wall itself seems to gain most of the attention.
In a survey that was carried out, the participants who viewed Facebook brand pages nearly always …

 Brand Reputation,Network Intellect,Social Media,Top Tips       

A good social media strategy is not just about collecting Facebook “likes” or Twitter followers and then marketing to them. Twitter and Facebook are engagement platforms. A company can make best use of these tools by making people feel like they really connect with your brand. You need to talk …

 Social Media,Top Tips       

Pinterest, the social networking site that allows people to post, manage and share pictures and videos online etc., has rapidly become popular, with 1 million members in the summer and over 4 million to date. The one inconvenience of the site however, is that you cannot access the site immediately …

 Network Intellect,Social Media,Top Tips       

Creating a backup of your hard drive and all your data on a regular basis is very important, but you may not have thought about backing up your Facebook data.  Business owners should be aware that backing up your Facebook account is very important, due to the fact it is …

 Industry Metrics,Network Intellect,Social Media       

Pinterest is the newest of the top 10 social networks and it has come up with something of great interest and value to all advertisers; natural targeting. Pinterest is an online pinboard where users can organise and share things that they have an interest in, with other people.The site is …