Data Feeds,Digital Research,Media Planning,Price Comparison Sites       

Seasonal trends can often be misleading, but are particularly important to understand when deciding on budget allocations. For example, higher marketing budgets are usually spent during the final quarter in the lead up to Xmas than during the first quarter when shoppers are less inclined to splash the cash. It …

 PPC,Search       

Microsoft’s ambitions to take over Yahoo’s internet search and search advertising businesses have been given the go head by the US and European regulators.
The ten year partnership will see Yahoo use Microsoft’s Bing search engine on its site. Microsoft’s Bing will direct search queries to PPC advertisements on Yahoo. The …

 Brand Reputation,Media,Social Media       

There are some impressive stats out there that promote the size and worth of social networks. Recent news has announced that Facebook has reached the 400 million active users mark with 50% of user’s login in on any given day. Combined with this news current research suggests 26% of UK …

 Data Feeds,Price Comparison Sites       

It has been widely reported that conversion rates for online retailers have been in decline over the past 12 months, this despite the fact that online retail sales in the UK have jumped to a record high in the same period. This is due mostly to users becoming more ‘savvy’ …

 Search       

ComScore has reported the extraordinary growth of the global search market in 2009. In December 2009 the worldwide search market generated more than 131 billion searches conducted by people over the age of 15. This equates to 4 billion searches per day, 175 million per hour and 2.9 million per …

 Analytics,Brand Reputation,Social Media       

It is inevitable that 2010 will see a surge in Social Media advertising. However, it’s important that businesses use this opportunity to enhance their brand reputations instead of damaging them. A report by marketing firm 33 Digital suggests that the ever-increasing exposure on the digital environment has meant that brand …

 Digital Research,Media,Network Intellect,Social Media       

Google has released its Social Search experiment that it declared back in October 2009 on its web platform Google labs.
In recent years we have seen the boom in popularity of social networking sites like Youtube, Facebook and Twitter which allow internet users to make social connections online and publish their …